The Power of Exact Match Domains
Backround: Introducing Domaining
One of the most traditional (and profitable) ways of making a living online is domaining.
Domaining is simply investing in a domain name in much the same way as people invest in real estate: You buy the domain, sometimes put some time and money into improving it, and hope that the property appreciates.
There are all sorts of basic domaining precepts, for example, a .com domain is generally more valuable than a .net, which in turn is more valuable than a .biz.
One of the most overlooked aspects of domaining (which is why I am explaining it here) is the benefit of exact-match domains.
What is an Exact Match Domain?
An exact match domain is simply a domain in which the keywords that the site is targeting are precisely the same as the domain name.
For example, the site CurrencyTrading.net is targeting two sets of keywords, Currency Trading and Forex Trading.
It is considered an “exact match” domain, because the phrase “Currency Trading” is actually the name of the site.
Why is Exact Match Valuable?
Exact match domains are valuable simply because any time a person talks about or links to a site they will use the name of the site. In this case someone might blog, for example, “I read an interesting article over at the site Currency Trading.” The reason this is important is because the anchor text that people use when linking to a site determines which keywords the site ranks for. Thus, rather quickly the site will rank for the “exact match” term.
How Should I Approach Exact Match Purchasing?
Exact match .com domains for competitive keywords are predictably very expensive. But, for about 15-20% of the cost you can obtain the same exact match in a .net or .org variety. These get the same benefits of exact match search engine rankings for only a fraction of the price. While you might be losing some revenue from type-in traffic, it usually isn’t enough to compensate for the price differential.
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Raj Dash - Internet UltraGeek
Short answer: yes. I'm doing it. So are others. The hard part is, it takes time. I took me nearly a year because I didn't know about real opportunities. So, in the spirit of this site, I'll teach you what I know + what I learn along the way. For free. No tricks. But if you're not serious, find something else to do. Because patience and knowledge makes a difference. Note: This is not another "internet marketing" site. It's about actual opportunities, what they are, and how to find them. Yes, marketing yourself online will be a part of the process, but it's not about selling software to people to teach them to sell software. Get my meaning?
