An Open Letter To Affiliate Program Designers


To those of you that design online affiliate programs and make up the acceptance rules: get a clue! Read Wired Magazine Editor Chris Anderson’s The Long Tail (the website and the book). The 80/20 rule of business does not necessarily apply to online business. That means that if you reject every small site like mine, you miss out on a substantial amount of potential customers. Small-volume sites tend to be more targeted on a topic. That’s why they have less volume.

But that also means that if they direct web traffic your way, those visitors are more likely to buy something from you. And if you, say, reject 1000 small websites but accept one big one, well all I can say is that you are losing out on potentially significant revenues. For example, if each rejected site had been accepted and only sent you ONE person each month who purchased something, you’ve lost out on 1000 sales per month. Don’t tell me that you can afford to lose out on those sales.

This is not the print world, and you should consider revising your acceptance rules.

Enough said.


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